Toni Fiedler is the founder and General Manager of Pleasant Audio Ltd. and represents Fraunhofer IIS’ Audio & Multimedia division in Greater China and APAC. His career includes several senior business development roles in Fraunhofer IIS, Dolby and Coding Technologies. Prior to this he co-founded one of the first DVD pre-mastering facilities in Europe in 1996, after seven years as a Tonmeister and Product Manager with Sony Music Entertainment. He studied sound design and music production at the University of Detmold, Germany and holds an MBA from the University of Lueneburg, Germany.