Yew-jin Cheong

Sales Director, Rohde & Schwarz Regional Headquarters, Singapore

Yew-jin joined Rohde & Schwarz in 2017, leading its Broadcast & Media organization in APAC. Prior to that, Yew-jin spent 16 years at Avid Technology, where he managed Sales, Pre-sales, Professional Services, Product Marketing and Customer Support teams across APAC, working closely with broadcasters, cable operators, post and production facilities to provide solutions that help them reach their business and operational objectives. 

Yew-jin had extensive television production experience prior to joining Avid, having worked as a television producer and video editor in broadcast stations and post-production houses. He holds a BS in Motion Picture studies from the University of Miami. 

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