Berjaya Times Square Hotel, Kuala Lumpur
Head of Sales, Integriti Padu Sdn Bhd (IPSB Technology)

Alia Sarah Binti Zainal Abidin

Alia, Head of Sales at IPSB Technology, is a driving force behind the company’s client acquisition and revenue growth. With over 14 years of experience in business development and strategic partnerships, and a Master’s in Business Administration from Putra Business School, she masterfully aligns sales operations with marketing and partner communications to create powerful, data-driven growth strategies. Since joining IPSB in 2018, Alia has been instrumental in securing and expanding high-profile client projects, including TV Sarawak, RTM NLE and others, highlighting her ability to navigate competitive landscapes and deliver transformative results. Her deep expertise in partner ecosystem development and market expansion has positioned her as a catalyst for unlocking new business potential and building enduring stakeholder alliances.