Sharad’s career in the media industry spans more than 50 years. He was the Director Technology of the ABU till 2013. Sharad previously worked at Doordarshan and the Film and TV Institute of India, among others. Currently he is helping out in projects on digital TV and radio, and in 4G-5G in the mobile industry. He participates in national standards setting in two countries in the region. Sharad’s association with emergency warnings and disaster risk reduction started in 2004 at the ABU. He served at the ITU’s WRC conferences and as senior expert to many ITU projects, including for the ITU Akademie. He has served on the Executive Boards of DRM and DAB forums for several years.