Deb is a media professional who has been working on Radio Audience Measurement (RAM) contracts for over 17 years and in media research for over 20. Since joining GfK in 2013, where she was tasked with establishing and leading the local client service team, Deb has played a key role in launching the Australian and New Zealand RAM business. As GfK’s Media Measurement Director ANZ, Deb ensures contractual requirements are met, KPIs are delivered and new opportunities are explored within the scope of the contract. She is regularly called upon to develop and present radio and audio focused research pieces that provide additional insights for the wider radio industry. Deb holds a Bachelor of Business Degree in Marketing & Advertising, and has completed a Certificate IV in Workplace Training and Assessment.