As CEO of Commercial Radio Australia (CRA) Joan was responsible for the planning, roll-out and implementation of DAB+ digital radio in the five metropolitan capitals covering over 60% of the Australian population, and continues the DAB+ implementation for commercial radio broadcasters across regional Australia. She oversees the whole of industry marketing campaign, Radio Codes of Practice, audience survey contracts and industry copyright agreements. She is responsible for the annual National Commercial Radio Conference, Siren Creative Awards and Australian Commercial Radio Awards.