The broadcast industry has been embracing evolving digital technologies and making its way towards implementing those at a rapid rate. These advancements have brought forward efficient and cost-effective means in production and delivery of services with an increase in quality of experience. This session looks at these upcoming enhancements to systems/standards, the benefits and implementation methods.
Broadcasters and media industry are going through rapid transformation with the new technological developments, digital services, delivery of content over the internet, multiple devices and platforms, and increasing demand for attractive content to be made available on all platforms to the audiences. This session explores the challenges and opportunities the current media market provides going forward.
The media industry is moving onto new media platforms and making use of connected networks and cloud technologies for delivery of content. Although such systems do provide effective solutions, they also expose these networks to potential hacks and cyber-attacks. The session will explore on content security, cyber-attacks, mitigation against such attacks and best practices on how broadcasters can effectively safeguard their networks.
Like other industries the media and entertainment industry is witnessing an enormous flow of data across the networks and how many tech giants are using these to analyse and understand how audience behaviour. Furthermore, Artificial Intelligence is swiftly moving across production workflows and into the heart of content creation. This session looks into the impact of Big Data and AI in media personalization, providing better audience interaction with enhanced experience.
Broadcasters are looking at yet another transition, this time from SDI to IP infrastructure. Now that media content is mostly transported as data this is possibly the future to unify all of the operations together. There is a lot of promise in this technology with some implementations well underway, more flexibility, interoperability, lower cost, higher efficiency to mention a few. The standards are being developed and tested, but the question remains – is it ready for wide scale deployment yet? The session will look into SDI to IP migration, including the standards, strategies and challenges it brings.
The benefits of going digital are not limited only to transmission and content delivery but is applicable throughout every stage of the value chain, including all processes and operations from content development, post-production, delivery, archiving and overall operations and management. Now with almost every equipment ready to work in the IP domain and smooth integration into Cloud systems, there is a huge motivation to further enhance productivity and efficiency of workflows within the media environment. To achieve the benefits of digital organisations need to transform their operations with digital solutions at every stage. This session will explore enhanced media management solutions, cloud technologies and how incorporating these are transforming the operations within media organisations.
Radio is in transition, it needs to evolve, and everyone knows that going digital is the future. Industry studies still show that Radio, the oldest broadcast medium, is still strong as it has ever been. Similarly, industry analysts report that online consumption of content is growing fast and will continue to do so. So the question remains which digital platform do we adopt? Is it only a transition of Radio from analogue to a digital transmission medium or is it a move towards online platforms or a combination of everything? This session will explore the possibilities for digital radio and discuss how broadcasters could plan for the future.
Many broadcasters have started producing content on 4K now and some have already started trialling its delivery to home using advanced compression technologies like the HEVC. UHD both in 4K and 8K brings higher quality pictures, together with that the industry is also developing and working on high dynamic range, better colour gamut, high frame rate, advanced multichannel sound and more to provide a richer experience to the audience. Production and delivery systems are trying to keep up with these developments with advanced capture devices, post-production systems, better compression methods and delivery systems. The session will explore developments in production and delivery systems to support new and upcoming enhancements the industry is embracing.
The industry seems to be gaining momentum in technologies such as Virtual Reality (VR), Augmented Reality(AR), Mixed Reality (MR), 360Video, Artificial Intelligence (AI) and other such trends within the media environment. Broadcasters and content creators are looking at ways how to make use of these to provide a better and more immersed experiences for the viewers. This session will look into the future of extended reality (XR) domain and global trends in these technologies and how the media industry can benefit from these.
More and more media operators and broadcasters are utilising internet to provide content to their audiences in addition to the traditional delivery platforms. Some broadcasters have been using dedicated OTT portals for some time now. Although OTT is becoming more popular IBB platforms are lauded to provide the best experience and a more broadcast friendly and cost effective solution to the audience. This session will explore the possibilities OTT and IBB technologies provides as well as how broadcasters could utilise these to reach out to wider audiences
Broadcasters in the region are working hard to achieve the analogue switch-off as soon as possible. But the reality is that many broadcasters in the region are still struggling, at different stages, while making this transition to digital. The session will share experiences, ideas and success stories in implementing the digital switchover, providing an opportunity for others to learn from their experiences and plan out their strategies effectively.